mutherboard.com
DealRoom
One branded space per prospect. AI deal coach included.
DealRoom replaces the chaos of decks-in-email, proposals-in-PDF, and follow-ups-in-Slack with one living workspace per opportunity — and an AI deal coach that drafts your next email and your next ask. Live buyer signals, plugged into your CRM.
Your reps run deals across eight tabs and three Slack threads.
Of a rep's week on non-selling work
Hunting for the right deck, rebuilding the proposal, copying numbers between CRM and email, chasing internal sign-off. Selling is what's left over.
Average lag on a "warm" follow-up
By the time the rep sends the next email, the buyer has gone cold, talked to a competitor, or forgotten the conversation. Pipeline rots from the inside.
Of buyer engagement data you have
Did they open the deck? Did the CFO see it? Are they sharing it internally? Without a deal room, you're flying blind on the one thing that predicts close.
One room replaces a week of chasing.
A typical complex B2B deal
⏱ Decks-in-email · follow-ups-in-Slack- Discovery call. Two follow-up emails to the wrong person.
- Proposal drafted in Google Docs, exported to PDF, emailed.
- Buyer forwards to CFO. You don't know they did.
- Legal markup comes back in track changes via email v4.
- You rebuild the proposal. Forget to update the CRM.
- Deal stalls. Sales manager asks "what's the next step?". You don't know.
A typical complex B2B deal
⏱ One link · one workspace · one coach- Discovery call recap auto-drafted from your meeting transcript.
- One branded room shared. Proposal, ROI calc, case studies inside.
- CFO opens the proposal. You're notified. AI suggests the next ask.
- Legal marks up in the room. Versions tracked. No email v4.
- CRM auto-updated. Manager sees real engagement, not "we're following up".
- Deal moves. AI coach drafts the next email. You approve and send.
Three things working together. In one room.
DealRoom isn't another CRM. It's the shared workspace your buyer actually opens — and the AI layer that turns every interaction into the next best action.
One branded room per deal
Proposal, ROI calculator, case studies, contracts, recap notes — all in one link the buyer bookmarks. White-labelled with your brand. The mess of attachments, gone.
AI deal coach in every room
Reads the room's engagement, your call transcripts, and the deal's CRM history. Drafts the next email, suggests the next ask, flags the risk you missed. Your best-rep instincts, on every deal.
Plugs into the stack you run
Salesforce, HubSpot, Pipedrive, monday CRM. Calendar, email, Slack. Drive, Notion, your case study library. DealRoom is the surface — the data lives where it already lives.
The work between discovery and close, automated.
Drafts the next email. Names the next ask.
The deal coach reads the room — buyer activity, meeting transcripts, the proposal version, the CRM stage — and turns all of it into the move your best rep would make next.
- Suggests the next email, in your voice, with the right ask
- Surfaces risks before they kill the deal — silent champion, missing decision-maker, redlines that need legal
- Drafts the recap your buyer will actually read, not the one they'll skim
- Coaches new reps with the playbook your top rep already uses
Stop guessing. See the deal moving.
Every interaction inside the room becomes a signal — what they opened, who they shared it with, where they spent time, what they edited. Not vanity opens. Real engagement, scored against deals that closed.
- Per-stakeholder activity — see exactly who's engaged, who's silent
- Time-on-asset analytics, not just open notifications
- Forward tracking — know when the proposal hits the CFO's inbox
- Engagement score predicts close probability against your own history
Lives where your sales team already lives.
DealRoom isn't another tab to forget about. It plugs into your CRM, your calendar, your email, your call recorder — and writes back to all of them. The CRM stays the source of truth. The room is where the deal actually happens.
- Auto-creates rooms from deal records in your CRM
- Logs every buyer interaction back to the deal record
- Pulls call transcripts from Gong, Fireflies, Otter
- Slack and email alerts on real buyer activity — not noise
Plus DocuSign, PandaDoc, Calendly, Apollo, Notion, Drive, Dropbox. Custom integrations on the Platform tier.
Not another decks-and-tracking tool you bolt on.
Most digital sales rooms are PDF viewers with open-tracking. DealRoom is a workspace with an AI deal coach inside it — built by an agency that ships sales workflows for a living, not a SaaS team selling a feature.
DealHub, GetAccept, Trumpet
- Glorified PDF viewer with open-tracking
- Sits beside your CRM, not inside the workflow
- AI bolted on as a feature checkbox
- Per-rep per-month pricing
- You configure it, then make it work
AI-coached, workflow-native
- Living workspace with proposal, ROI calc, contracts
- Two-way sync to your CRM — one source of truth
- AI deal coach trained on your playbook, not generic
- Per-team flat fee — scale without penalty
- Mutherboard builds, integrates, and runs it for you
Add two extra deals per rep, per quarter.
A typical 8-rep mid-market sales team is leaving deals on the table not because the product is wrong, but because mid-funnel motion is slow, manual, and inconsistent.
DealRoom doesn't make your reps work harder. It makes the deal move faster between the calls — which is where the pipeline you already have actually closes.
Built for B2B teams running considered, multi-stakeholder deals.
DealRoom amplifies a sales team that already has a playbook. It can't replace one that doesn't — and we'll tell you upfront if that's where you are.
You're nodding along to most of these
- You run a B2B sales team of 3–25 reps
- Average deal size is £20k+ ACV with 3+ stakeholders
- Sales cycles run 30–180 days with multiple touchpoints
- You have a CRM in use — and it's mostly clean
- Reps complain about deck-rebuilding, proposal admin, lost context
- You want AI that drafts inside your motion, not a generic copilot
We'd rather tell you upfront
- You're transactional / one-call-close (DealRoom needs deal length to work)
- You don't have a CRM or your CRM hygiene is poor
- Your reps still hand-write proposals and you don't want to standardise
- You want to replace your CRM — that's a different conversation
- You sell to consumers, not businesses
Per-team flat fee. No per-rep tax.
You're not buying licences for every rep. You're buying the team the capability — including setup, playbook tuning, CRM integration, and the team that runs it for you.
- Unlimited branded deal rooms
- AI deal coach with playbook tuning
- 1 CRM integration (Salesforce, HubSpot, etc.)
- Buyer engagement analytics
- Slack + email alerts
- Email support
- Everything in Team
- Up to 3 stack integrations (CRM + call recorder + comms)
- Custom proposal and ROI templates
- Forecast model trained on your closed deals
- Per-segment playbook tuning
- Dedicated success manager
- Everything in Growth
- Unlimited reps and deals
- Custom AI coach logic per segment / region
- SSO, audit logs, advanced permissions
- SLA + priority delivery
- Quarterly model retraining
You'll probably want to ask.
If something isn't covered, book a 15-minute call — we'd rather answer directly than have you guess.
See DealRoom
with a live deal.
30-minute demo. No slides. We'll spin up a sample deal room from one of your actual opportunities — proposal, ROI calc, and the AI coach drafting what your rep would send next.
Book a 30-min demo →